Dec 25, 2017
Episode #008: "I'm on #15 and my third Sapporo."—Serve Sushi, not Clickbait (page 131)
Spencer and D.P. drill down into the idea that it's far better to serve up nutrient-rich, relevant posts on social media than rely on clickbaity 'over promising' to attract engagement.
This episode focuses on the section entitled...
Dec 18, 2017
Episode #007: "No man is an island? Yeah, you are."—Free Like—the incredible power of a simple 'thumbs up" (page 145)
Spencer and D.P. discuss the real relationship—and brand boosting—power of a simple 'Like' on Facebook, LinkedIn, Instagram, et al, and why you need to make 'making others look good' a daily part...
Dec 11, 2017
Episode #006 “Is that why they’re always featuring cheese in mine?”—Wisdom in Bulk: 3 Lessons from Costco (page 113)
Spencer and D.P. go to school on one of the biggest, bulkiest brands out there—Costco. This episode focuses on the section entitled 'Wisdom in Bulk: 3 Lessons from Costco' that can be found on...
Dec 4, 2017
Episode #005 “What kind of idiot are you, Spencer?”—A look into ‘What’s Your Flagship?’ (page 77)
Spencer and D.P. take a look at what it means to define and maintain a primary 'flagship' social media presence, and how to enhance and amplify its voice by the smart application of other social media...
Nov 27, 2017
Episode #004 “Go to page 155 in your hymnals…”—A deep dive into your ‘Personal Branding Power Hour’ (page 155)
Spencer and D.P. take a detailed look at Spencer's 'Personal Branding Power Hour' technique for building your social media muscles and grow your personal brand via social media.
This episode focuses...