Nov 27, 2017
Episode #004 “Go to page 155 in your hymnals…”—A deep dive into your ‘Personal Branding Power Hour’ (page 155)
Spencer and D.P. take a detailed look at Spencer's 'Personal Branding Power Hour' technique for building your social media muscles and grow your personal brand via social media.
This episode focuses...
Nov 20, 2017
Episode #003 “Who’s eating elephants out there?“—‘LinkedIn means Business.'” (page 73)
Spencer and D.P. go deep on what Spencer calls "the biggest business intelligence resource in social media—LinkedIn." This episode focuses on 'LinkedIn means Business' which can be found on page 73 of ROTOMA—The ROI of...
Nov 13, 2017
Episode #001 “OMG, You’re just like the book!”—Introducing ROTOMA, the ROI of Social Media ‘Top of Mind’
Spencer and D.P. introduce listeners to the foundational concept behind ROTOMA (the Return On Top Of Mind Awareness), with a little extra focus on the sections Unselfish Selfies (page 189) and...
Nov 13, 2017
Episode #002: "You don't get if you don't ask."—The social power of naïvete.
Spencer and D.P. discuss the incredible power of not knowing, but asking (The Power of Naïvete, page 33), and how it can power your personal and professional branding efforts via the many engines of social media.
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The ROTOMA Podcast...
Nov 10, 2017
Episode #000: "X is for Xavier"—an Introduction to the ROTOMA podcast
Spencer and D.P. introduce the concept of the podcast, and give a few details into who they are and where they come from (personally and professionally), and invite listeners to engage with them via email and social media.
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The ROTOMA Podcast...