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Welcome to the ROTOMA Lounge, home of the ROTOMA podcast.

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The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com

For questions, comments, or ideas for future episodes, email dp@rotomathebook.com

To reach or follow Spencer X. Smith:

Email: sxs@spencerxsmith.com

Website: spencerxsmith.com

Twitter: @spencerXsays

Facebook, Instagram, LinkedIn, et al: @spencerxsmith

To reach or follow D.P. Knudten:

Email: dpk@collaboratorcreative.com

Website: collaboratorcreative.com / dpknudten.com

Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten

©2017 Spencer X. Smith & D.P. Knudten

Produced by COLLABORATOR Publications • info@collaboratorcreative.com

Mar 26, 2018

#020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER.

Spencer and D.P. discuss a three-tiered system that can make an effective social media strategy actually 'doable.'

This episode focuses on the section entitled 'Personal Branding Power Hour' that can...


Mar 19, 2018

#019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great. (page 123)

Spencer and D.P. take a look at one of the most powerful strategies for creating social media posts that really work: making your customers look great.

This episode focuses on the section entitled Making your Customers...


Mar 12, 2018

SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World ' 18

Spencer and D.P. discuss the nexus between ROTOMA and D.P.'s trip to Social Media Marketing World.

This episode focuses on the intersection between the many speakers and presentations at Social Media Marketing World 2018...


Mar 5, 2018

#018: "Damn you, Spencer!"—Ephemeral vs. Evergreen (page 127)

Spencer and D.P. define the differences between social media that is ephemeral (temporary) and evergreen (long shelf-life), and why you need to balance both.

This episode focuses on the section entitled 'Ephemeral vs. Evergreen' that can be found on page...