Jan 29, 2018
#013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs (page 179)
Spencer and D.P. consider the need to master first principle skills, not just app 'keyboard commands.'
This episode focuses on the section entitled 'Master the ABCs, not APPs' that can be found on page 179 of ROTOMA—The ROI of Social...
Jan 22, 2018
Episode #012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media Metric (page 13)
Spencer and D.P. discuss the central idea of the book, ROTOMA (the return on top of mind awareness) with shoutouts to Seth Godin, Pat Flynn and Nicole Klein.
This episode focuses on the section entitled 'The #1 Social Media...
Jan 15, 2018
Episode #011: "For me, it's golf. Let's not talk about golf."—You ‘check in.’ they ‘check out.’ (page 175)
Spencer and D.P. explore the idea that an email that's just 'touching base, checking in, or following up' is just a way to say 'are you ready to buy yet?'—and why that's such a waste of...
Jan 8, 2018
Episode #010 "Wha? How'd this happen? ...Spencer X. Smith."—Protect your Power Cycle (page 161).
Spencer and D.P. discuss the need to define and defend your personal 'power cycle' in order to create the best work, build your brand, and boost your 'top of mind' awareness via social media.
This episode focuses on the...
Jan 1, 2018
Episode #009: "What's your Civil War button?"—Personal Branding Phobia (page 55)
Spencer and D.P. talk wax on re: the fear of personal branding—and why you just need to get over it, and get growing your personal brand via the powerful FREE tools of social media.
This episode focuses on the section entitled 'Personal...