May 28, 2018
#029: ""—"Umm, hole driller you would be."—Know your REAL product.
Spencer and D.P. drill down into what it takes to know your REAL product, not just what you're selling via social.
This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 67 of ROTOMA—The ROI of Social...
May 21, 2018
#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future.
Spencer and D.P. discuss the massive value to be mined from your back catalog of social media posts.
This episode focuses on the section entitled 'Back catalog to the Future' that can be found on page 109 of ROTOMA—The ROI of...
May 14, 2018
#027: "This will not surprise anyone. I went long."—The secret to great customer reviews.
Spencer and D.P. discuss solid techniques for getting quality reviews you can use all over social media.
This episode focuses on the section entitled 'The secret to great customer reviews.' that can be found on page...
May 7, 2018
#026: "If you had disambiguate on your card, take a shot of tequila."—In Praise of Parameters
Spencer and D.P. talk about parameters, and how they actually help get stuff done via social media.
This episode focuses on the section entitled 'In Praise of Parameters' that can be found on page 171 of ROTOMA—The ROI of...